Case study

Tecnifoam

A family-owned foam manufacturer in Circle Pines, Minnesota, serving distributors and OEMs nationwide. I rebuilt their site to lay out five service lines clearly and turn visits into quote requests, and I still manage it today.

Tecnifoam website homepage, designed by Joel Mellor

Client

Tecnifoam, Circle Pines, MN

Business

Custom foam fabrication and converting since 2004

Built with

WordPress, Elementor Pro

Work

Site rebuild, structure and ongoing management

Five service lines, one clear map

Every product line has its own page, so a buyer searching for marine bumpers or ceiling tiles lands on the right one. Acoustics alone has eight.

1 page

Roll Coating & Lamination

2 pages

Contract Manufacturing

  • OEM & custom manufacturing

2 pages

Foam Packaging

  • Closed cell foam

1 page

Marine Foam

9 pages

Acoustic Foam

  • Egg crate foam
  • Polyurethane panels & baffles
  • Fireflex panels & baffles
  • Ceiling tiles
  • Acoustical composites
  • Barriers & foam treatments
  • Acoustical OEM
  • Noise pollution facts

What the rebuild changed

A site written for buyers who already know what they need and want a quote.

It opens with the question buyers have

The homepage leads with “Do you have a custom project?” and a direct path to custom packaging, instead of a generic welcome.

Quote requests arrive sorted

The contact form asks for the product interest, from roll coating to acoustical foam, so each inquiry reaches the team already labeled.

Proof on the homepage

Short success stories, like taking a Fortune 500 customer’s concept from the drawing board to production, show the work before anyone has to ask.

Ready for search

Each product line has its own page, title and web address, so Google can match specific searches to specific pages.

Want a site like this for your business?

From manufacturers to local service companies, I build sites that explain what you do and bring in inquiries. Websites start at $1,250.